Retrograde Magazine

Concept magazine design aiming to highlight modern film photographers and provide a forum for learning, exploring, and getting involved in the world of analog photography.

Cover photo by Rorie Walker

Everyday Marathons

HOKA

Insight: When working long, grueling hours, consumers prefer comfort over anything.

Big Idea: Support for the everyday marathons.

3 print ads

Airport Cheat Map

Uber

Problem: Getting an Uber from the airport has become an “obstacle course”.

Solution: A digital guide through different airports.

Execution Idea: AR feature that guides you through different airports across the US to designated ride share pick-ups spots.

1 emerging technology idea

Don’t Trash It, Plant It.

Sweetgreen

Task: Design a creative solution that solves a related problem for Sweetgreen as a brand.

Insight: People that eat healthy and care about where their food comes from also care about the environment.

Solution: Biodegradable, plantable salad bowls.

Salad bowls that are produced with 100% seeded material that customers can then plant in their own home gardens.

“Don’t trash it, plant it.” stickers that go on every Sweetgreen bowl that describe what plant the bowl will grow.