Don’t Trash It,
Plant It.
Sweetgreen
Task: Design a creative solution that solves a related problem for Sweetgreen as a brand.
Insight: People that eat healthy and care about where their food comes from also care about the environment.
Solution: Biodegradable, plantable salad bowls.
Salad bowls that are produced with 100% seeded material that customers can then plant in their own home gardens.
“Don’t trash it, plant it.” stickers that go on every Sweetgreen bowl that describe what plant the bowl will grow.
